Every year at Northeast, we make an investment that pays huge dividends. By pledging a significant portion of our revenues to the most modern information management and communication systems, we ensure our ability to stay ahead of ever-changing market conditions.
For immediate access whenever required, each Northeast Outside Sales Representative has a private fax machine and car phone, along with a notebook or personal computer. Our fully networked central processor is equipped with complete EDI and e-mail capabilities and is dedicated to order scheduling, tracking and shipping. Thus, answers are always readily available to our principals, customers and distributors, while a timely, accurate information stream feeds our internal and external marketing activities. To ensure a continuing competitive edge, we will always strive to exploit the latest in marketing/sales automation in every helpful way.
Another, more traditional business practice is regular attendance at the major electronics trade shows. There in the striking twenty-foot-long Northeast Representatives exhibit, we showcase our principals' product lines for important, receptive audiences and add to our own understanding of the latest industry trends.